Urban Chinese Financial Sentiment Index Report

Urban Chinese Financial Sentiment Index Report

Regular price $5,950.00
Introduction

The Chinese economy remains an engine for growth for many emerging and developed markets around the world. As the economy matures, and domestic policy makers seek to sustain high growth rates by moving to a service and consumption based growth model, understanding consumer sentiment is vital.
As an expert in financial services insights and strategic advice, RFi Group has chosen to take a sharp focus on Chinese financial sentiment, including spending, borrowing and investment intentions. By examining this critical topic and focusing on the fastchanging behavior of wealthy urban consumers, this report provides deep insight for those aligning their fortunes with China.
The RFi Urban Chinese Financial Sentiment Index provides a leading indicator of consumer financial behavior and provides a unique view of the opportunity for financial institutions within the growing Chinese middle class.
Much of the world’s media has focused on slowing Chinese GDP growth, citing collapsing investment, credit restrictions, property bubbles and falling exports. However behind the hype around impending doom lies the Chinese consumer – a demographic force, massive in both scale and potential – set to be the long term engine of growth.
There are undoubtedly risks around China’s future growth trajectory, stemming from the property market and high levels of non-household debt. However, this report argues that the increased spending backed by growing income and confidence of the Chinese consumer will likely provide the impetus for solid medium to long term growth.
The key underlying factors behind sustained consumption growth include:
—  Large and growing number of higher income urban consumers
—  An increasingly prominent younger generation who spend more and save less
—  Social security support and stimulus from government
—  Potential for credit driven consumption growth