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Impact on Finances & Banking Behaviours of US Consumers 2020

Regular price £4,400.00

Overcoming Covid-19 – a US Banking Perspective

  • With the Covid-19 pandemic decimating consumers’ finances, it is more important than ever that financial institutions understand customer needs and provide the appropriate support. This report provides consultant and financial services organisations servicing US consumers a clear picture of the needs of US consumers and how they can be assisted.
  • The report provides detailed insight on the segments most impacted by Covid-19, as well as quantifying the size of the problem, the assistance and support required by customers and the benefits in the long run to banks of getting the response right.
  • Including data on Bank of America, Wells Fargo, Chase, Capital One, PNC and many more, this report will support strategic planning and tactical prioritization while providing clear and powerful data points on the US consumer banking market.
  • This report is a must read for marketers, product heads and consultants interested in US consumer banking.