Canadian Insurance - Engaging Group Benefits Policy Holders - 2018
Group Benefits present a range of unique challenges for Canadian Insurers. How do you make sure you are effectively engaging with the policy holders when your primary contact is with their employer? Are Group Benefits cannibalizing individual policies? And perhaps most importantly, how can you retain these customers if they change employers?
This report answers all these questions and more. This report provides a detailed view of the Group Benefits space and focuses on the interaction between individual life insurance policies and group benefits. The data provided in this report provides actionable insights that can be used to make informed decisions when it comes to building acquisition, engagement and retention strategies for Group Benefits policyholders.