Australian BNPL - Competitive Dynamics 2021
Regular price £2,900.00
BNPL, Finding a Market in the Gap
- To-date there are more than a dozen BNPL brands operating in the Australian market, targeting consumers and merchants with varying propositions. This report provides traditional financial institutions, BNPL providers, Merchants and consultants a clear picture of the competitive landscape and the opportunities and threats in evidence.
- The report delves into the comparison between BNPL and traditional credit, the various niches occupied by BNPL brands, their success in differing spend categories and the outlook for the future.
- Including data on Afterpay, Zip, Brighte, Humm, Klarna, Latitudepay and many more, this report will support strategic planning and tactical prioritization while providing clear and powerful data points on the opportunities emerging in the evolving BNPL competitive landscape.
- This report is a must read for marketers, product heads and consultants interested in the competitive dynamics of the Australian BNPL market and the emerging opportunities.